Effective Date: February 2026

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1. Introduction

Lyons Pro Performance ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Lyons Pro Performance.

This Privacy Policy applies to our website http://www.lyonsproperformance.com and its associated subdomains (collectively, our "Service"). By accessing or using our Service, you acknowledge that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

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2. Definitions and Key Terms

Cookie
A small piece of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you.

Company
When this policy mentions "Company," "we," "us," or "our," it refers to Lyons Pro Performance, registered in the United States, responsible for your information under this Privacy Policy.

Country
Where Lyons Pro Performance is based; in this case, the United States.

Customer
Refers to a person or entity that purchases products or interacts with our services.

Device
Any internet-connected device such as a phone, tablet, computer, or other device that can be used to visit http://www.lyonsproperformance.com.

IP Address
A numerical label assigned to devices connected to the Internet.

Personnel
Individuals who are employed by or contracted by Lyons Pro Performance.

Personal Data
Any information that can identify an individual directly or indirectly.

Service
Refers to the products and services provided by Lyons Pro Performance through our website.

Third-Party Service
External providers such as analytics services, marketing tools, or payment processors.

Website
The website operated by Lyons Pro Performance, accessible at:
http://www.lyonsproperformance.com

You
Any individual or entity using our website or services.

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3. Information We Collect

We collect information when you:

• Visit our website

• Register an account

• Place an order

• Subscribe to marketing communications

• Contact us

• Fill out forms or participate in surveys

Personal Information Collected

This may include:

• Name

• Email address

• Phone number

• Shipping address

• Billing address

• Payment information

• IP address

• Browsing behavior on our website

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4. How We Use the Information We Collect

We may use your information for the following purposes:

To Personalize Your Experience

Your information helps us better respond to your individual needs and preferences.

To Improve Our Website

We continually improve our website based on visitor feedback and usage data.

To Improve Customer Service

Your information allows us to respond more effectively to customer service requests.

To Process Transactions

We use the information you provide to process purchases and deliver products.

Marketing and Promotions

We may use your email address to send updates, promotional offers, or marketing messages if you opt in.

Order Communications

Your email address may be used to send:

• Order confirmations

• Shipping updates

• Customer service responses

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5. Information from Third Parties

5.1 End User Information from Third Parties

We may receive information from third-party platforms when users interact with our business through social media or advertising platforms.

Examples include:

• Facebook Pixel tracking

• Google Analytics data

Users can manage the information shared through those platforms by adjusting their privacy settings.

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5.2 Customer Information from Third Parties

We may receive additional information from trusted third parties such as:

• Fraud prevention services

• Payment processors

• Analytics providers

This information helps us maintain security and improve our services.

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6. Sharing Your Information

We may share your information with:

Third-Party Service Providers

Trusted companies that assist in operating our business.

Examples include:

• Shopify (ecommerce platform and payment processing)

• Google Analytics

• Facebook Pixel

• Klaviyo (email marketing)

These providers only access information necessary to perform their services.

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Affiliates

Companies that are controlled by or under common control with Lyons Pro Performance.

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Business Transfers

If our business is merged, acquired, or sold, customer information may be transferred as part of the business assets.

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Legal Requirements

We may disclose information if required to comply with legal obligations or law enforcement requests.

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7. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

• Understand website traffic

• Improve website functionality

• Remember user preferences

• Deliver relevant advertisements

Cookies may include:

• Essential cookies

• Analytics cookies

• Marketing cookies

You can control cookie settings through your browser preferences.

For more details, please review our Cookie Policy.

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8. Data Security

We implement industry-standard security measures to protect your information.

Secure Servers

Sensitive information is transmitted via SSL encryption.

Payment Security

Payment information is securely processed through Shopify Payments, which complies with PCI DSS security standards.

Restricted Access

Personal information is accessible only to authorized personnel who require access for business purposes.

While we take strong precautions, no method of transmission over the Internet is completely secure.

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9. Data Retention

We retain personal data only as long as necessary for business and legal purposes.

Typical retention periods include:

• Transaction records: 7 years

• Marketing data: up to 2 years

We securely delete or anonymize information when it is no longer needed.

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10. Your Rights

Depending on your location, you may have the following rights:

Access

Request copies of your personal data.

Correction

Request correction of inaccurate information.

Deletion

Request deletion of your personal data.

Restrict Processing

Request limitations on how we process your data.

Object to Processing

Object to certain types of data processing.

Data Portability

Request transfer of your data to another provider.

To exercise these rights, contact us at:

support@lyonsproperformance.com

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11. Children's Privacy

Our services are not intended for individuals under the age of 13.

We do not knowingly collect personal information from children under this age.

If we become aware that such data has been collected, we will take steps to delete it.

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12. International Data Transfers

Your information may be processed on servers located outside your state or country depending on the service providers used (such as Shopify or analytics platforms).

By using our website, you consent to these transfers.

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13. Links to Other Websites

Our website may contain links to external websites that are not operated by us.

We are not responsible for the privacy practices of third-party websites.

We encourage users to review the privacy policies of any external websites they visit.

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14. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page along with an updated Effective Date.

Continued use of the website after updates indicates acceptance of the revised policy.

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15. Contact Us

If you have questions about this Privacy Policy, please contact us:

Lyons Pro Performance

Phone:
888-390-9165

Email:
support@lyonsproperformance.com

Business Hours:
Monday – Friday
9:00 AM – 5:00 PM EST

Address:
8022 Bradley Drive
Tinley Park, IL 60487
United States